Separate discovery from conversion
Views and impressions can show whether content is reaching people, while clicks, saves, enquiries and purchases show different levels of intent. One metric cannot explain the entire journey.
A video with fewer views may attract more serious artists than a broad post with many casual viewers. Consider the goal of each platform before comparing results.
Track a small number of metrics
Start with a few practical measures: video click-through rate, average listening time, store visits, email or direct enquiries and completed sales. Use the analytics available to you without buying expensive tools prematurely.
Record results on a regular schedule instead of reacting to every short-term fluctuation. Small samples can be misleading, especially for a new producer account.
Run simple experiments
Test one change at a time, such as a clearer title, a different thumbnail style or a stronger call to action. Give the test enough time to collect useful data.
Keep what helps your actual goal and remove what does not. Avoid assuming that a correlation proves a change caused the result.
Protect time for making music
Set a limited time for reviewing metrics and use the findings to plan the next batch of content. Analytics should support production, not replace it.
Treat low results as information rather than a judgement of your ability. Consistent publishing, improving the music and learning from real audience behaviour usually provide more value than chasing every trend.