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MUSIC MARKETING

How to Pitch Music to Independent Playlists

Playlist outreach works best when the music genuinely fits the curator’s audience. A concise, personalised pitch is more useful than mass messages or promises of guaranteed streams.

Research the playlist first

Look for playlists that genuinely fit the song’s genre, mood and audience. A large follower count is not useful if the listeners are unrelated to your music.

Listen to recent additions and compare their tempo, production style and artist stage with your track before contacting the curator.

Prepare a concise pitch

A good pitch identifies the track, explains why it fits and gives the curator the information needed to listen. Keep the message personal and brief.

Include a private or public listening link, release date, genre, mood and one specific reason the song matches the playlist.

Avoid guaranteed-placement offers

Be cautious of services promising guaranteed streams or placements for a fee. Such claims may involve artificial engagement or violate platform rules.

Check a service’s track record and terms, and never share account passwords or pay for unexplained stream guarantees.

Track outreach respectfully

Keep a simple record of who you contacted and when. Follow up once if appropriate, then respect the curator’s time and decision.

Use a spreadsheet for playlist name, contact method, date and response so you do not repeatedly send the same pitch.

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