Choose a consistent visual direction
Artwork, teaser clips and release posts should feel like parts of the same project. Consistency helps listeners recognise the single across platforms.
Choose a small palette, one type style and a visual motif that reflects the track’s mood before making separate assets.
Make several assets from one idea
A single photoshoot or visual concept can produce cover art, vertical clips, lyric excerpts and behind-the-scenes material.
Plan a short list of crops and edits while creating the original asset so important details are not cut off later.
Adapt assets to each platform
Check current platform specifications and keep essential text away from interface overlays. Do not stretch one layout into every format without reviewing it.
Preview square artwork and vertical video on a phone, checking readability at thumbnail size and with captions visible.
Connect content to a useful action
Each post should give listeners a reason to care, such as a lyric, story, preview or release reminder. Avoid making every post a generic sales message.
Pair a short performance clip with a line explaining the song’s meaning, then make the release link easy to find.